Cool Hunting

We've always respected the way Nike maintains sport culture as one of their core values and their upcoming Supersonic race puts those values at the forefront of their marketing efforts by throwing a party requiring at least some athleticism to enter. If you think you're fast and quick—fast would be a 1k race, quick would be a 100m sprint—you'll need to be both in order to attend Nike+'s exclusive event.

Promising a rave-like atmosphere, on the night of 17 November 2007 at a classified London venue, 1000 people will sprint a lit up 1k course, cheered on by 2,000 of their friends. At the finish line, the invite only bash will feature some of the U.K.'s biggest bands. The catch is, to get that invite, you have to compete for tickets at 100m speed trials held in and around London throughout October. The first one is this Friday, 12 October 2007, in Finsbury Park (North London) at 5:30pm sharp. Each race will feature live DJs and the opportunity to demo some new Nike gear.

The fastest 1000 (500 guys, 500 girls) will receive a race pack including an iPod nano, Nike+ Sport Kit, a pair of limited edition Nike Zoom Jasari (pictured left) and a coveted invite to the party along with two guest passes for their loudest supporters.

To register for trial events, see videos and learn more about the event, visit the Supersonic Myspace page.

First speed trial: 12 October 2007 at 5:30pm
Finsbury Gate
Seven Sisters Road
London N4 map

Third and final speed trial: 2 November 2007 at 6pm
Peninsular Sq @ O2
London, SE10 OPE