Cool Hunting

It's not too often you find a possum wrapped around the sales assistant in an uptown boutique. Then again it's not often fashion finds itself welcoming in a label like TV.

Based in Melbourne, the coveted designs by duo Monika Tvanek and Ingrid Verner have been winning awards (and hearts) since their inception just two short years ago. Fresh out of design school and finding little comfort in available fashion jobs, the pair decided to launch their own venture. It was a risk that paid off with their first collection at Melbourne Fashion Festival sweeping up The Tiffany Award, one of the biggest accolades in Australia. Since then TV has become a label synonymous with eclectic designs (including the famous knitted Possum scarf), outrageous prints and quality craftsmanship.

Last month the girls finally gave in to the demand of stylists, photographers and style icons by opening the doors to their first flagship store in Prahran. Recently adding Henri Bendel in New York to their list of stockists, it won't be long before the whole world will be tuning in to a different TV set.

TV
2a Cecil Place
Prahran VIC 3181
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tel. +61 3 9525 0355