Cool Hunting

For the first time ever, interior designers will match wit-for-wit in a live action duel that pits four teams head-to-head in front of an audience of their peers at the Superior Interior Tournament.

Only one team will survive the pressure and rise to the top as the others fall to the wayside in a broken heap of shame and humiliation, Mad Max-style. Okay, so that's a little over-the-top. But, like all the recent competitions that dramatize design, a live action battle royale is a novel take on the traditional behind-the-scenes charrette in which designers show off their skills as an academic exercise. They've even promised to thrown in a live DJ, celebrity MC and crown the winning designer "king."

Part of the national design tradeshow NeoCon Xpress, the Superior Interior tournament goes down this Wednesday, 22 August, inside the Los Angeles Convention Center.