Cool Hunting

Jon Pumper
We recently checked out the launch of Sydney-based men's fashion label Jon Pumper, a fresh athletic range drawing inspiration from a fictitious character with "legendary status as a ladies man" who has been 'linked with nearly every high profile woman." Rather fittingly, the launch took place at Sydney's Deus Ex Machina, a motorbike shrine packed full of fast metal and retro moto-style threads, providing...

Schwipe
Australian label Schwipe create luminous clothing that's too hip for hipsters and too chilled for chillsters but sits in somewhere in between. The label packs the momentum of tsubi/ksubi with the experimentation of Limedrop, and a blatant disregard for political correctness similar to Tight Knickers. They're the sort of well cut, finely styled threads that you'd wear to a Mystery Jets gig. Or a...

Non-Fiction T-Shirts
We love the finer details of the Non-Fiction range. The girls tees are feminine and highly wearable, and feature visuals which are playful and mischievous. Even better, they're "designed and made in Australia using quality fabrics and union-based labour."...

Purest Cut
Showcasing Australia's acclaimed independent designs for fashionistas across the globe, Purest Cut is an online boutique featuring labels including Alpha60, LIFEwithBIRD, Material Boy, Mjölk and Schwipe. Freeing cutting edge fashion from the racks of chic boutiques and casting designers into the global online fashion market, Purest Cut has detected a market shift in recent times and believes "the edge is the new centre." We...