Cool Hunting
Freakstyle, a street fashion blog to record the looks of São Paulo's most hip and hot, is the brainchild of three professionals working in the São Paulo fashion world, visual merchandiser Paula Reboredo, journalist Maira Goldschmidt and photo consultant Gilberto Franca. Naturally tapped into the type of circles where peeping their fellow Brazilians' style makes parties a lot more entertaining, the project aims to nail the South American city onto the worldwide street fashion map like Fruits and Street Peeper have done. Showing an international audience what they personally consider is a fabulous style sensibility mixed with the right amount of attitude, the trio on a daily basis navigate the streets and scenes of São Paulo, from club to amusement parks and street fairs, documenting their finds and making new friends. They unabashedly star in some of the photos themselves, because they, after all, are as much a part of the street fashion that inspires them and their blog.
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Designed from pieces of hand-painted leather, these sexy men's-style dress shoes recently premiered at Neon's winter fashion show and bring action and color to any get-up. The Brazilian label's co-designer Dudu Bertholini has been collecting leftover painted cow skin—some of them rare—from his trips abroad to New York and throughout his home country, at last finding the best use for them. Because he only...
With much excitement, we bring you an exclusive first look at AMP's new winter '08 collection. The São Paulo street clothing brand that can find no haters took action after encountering a few inspiring subjects. The designers turned to Claude Levi-Strauss' "The Raw and the Cooked," (a book explaining his theory for understanding mythology after his research on South American Indians), the world record...
Only a little more than six months old, Brecho Luxo is causing somewhat of a sensation with the fashion cult here in São Paulo. Founded by Paula Reboredo and Gil Franca, who run the São Paulo street fashion blog Freakstyle with journalist Maira Goldschmidt (that we told you about last year), opened the vintage store with a fabulously edited selection of clothes and accessories...
Whether it's 10 or 50 already cramming your drawers, we know your addiction for t-shirts refuses to be abated. At least Fiat thinks so. As part of their strategy to stay on top of the automaker market in Brazil (in which they've been wearing the crown for several years), Fiat's been hooking up with national and international designers for seasonal runs of tees that...
Brazil's plastic footwear company Melissa, whose latest new collaboration was with none other than the Grande Dame of British fashion, Vivienne Westwood, is keeping it coming with some other exciting models in its upcoming Winter 2008 collection that deserve spotlights. It's proof in the plastic that the mania for their candy-scented shoes—much of them done in partnership with major designers—will once again go unrivaled....
The concept of designers in tropical Brazil creating winter wear might seem like an oxymoron akin to Icelandic designers pioneering summer styles. Though not entirely off the mark when it came down to execution, the fashion on the catwalks at São Paulo's Fashion Week ended up being, for the most part, mild. But credit should be given to a few choice designers who brought...
