Cool Hunting
Forget made in the U.S.A., everything out of dREALM is made in New York City. House labels 38 Regular and Kim Bros are designed by the dREALM team—urban tailor Sage Kim, his brother Julian Kim (who also made all the furniture in their retail space/studio) and artist Che Jen (also of the Barnstormer).
Kim Bros offers graphic tees and one-offs while 38 Regular, the high-end line, offers a variety of cut and sew pieces and handmade accessories. Tending toward older and more traditional methods of tailoring, many of their pieces are handmade in their studio located in back of the shop (below right). Following this theme of quality over quantity, all of their pieces are offered in extremely limited quantities and only at the East Village location in New York City.
In addition to their keen eye for design and quality craftsmanship, what really sets dREALM apart from other brands is the tremendous amount of love that goes into each piece, like the meticulously handmade Josie Wales handkerchief (right). When we say handmade we mean hand-stitched on the premises. Each is one of a kind, featuring different graphics by Che Jen. They retail for $60 each and can be purchased by contacting them at info[at]38regular[dot]com or call +1 212 260 5467 for purchasing details and more info. Look out for more from dREALM on CH in the near future.
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