Cool Hunting

the-affair
Out of East London, the-affair is not just another t-shirt label interested in fashion. They do a good job blending social commentary and design to create a statement that goes deeper than the typical tee. Exploring themes like the futility of religious intolerance, Muslim Jesus (above left) just looks like another image of Jesus, but take a closer look and you'll notice that Islamic...

Modernist
U.K.-based label Modernist makes their debut at London Fashion Week this month. Created by Sierra Leone's Abdul Koroma and Newcastle's Andrew Jones who met during their time at Max Mara, Modernist places an innovative twist on modern couture. Since its inception in September 2005 the label created by the Kingston School of Fashion graduates has achieved a number of accolades, including the coveted Top...

Call of the Wild A/W 2007
London-based clothing label Call of the Wild's upcoming autumn/winter 2007 collection looks very promising. The work of graphic design duo Kai and Sunny, the two have worked together since college handling everything from illustration and art direction for companies such as Nike and Levi's, but some of their best work comes from their very own label, Call of the Wild. For their newest collection...

Oliver Spencer
Like Paul Smith, London-based Oliver Spencer has a definite knack of combining the tailored with the relaxed, culminating in a look that is uniquely his. For me, his stand-out designs are his outerwear (see above for examples from the past couple of seasons). Across the board, the silhouette is clean and undeniably British, with just hint of Mod. Stockist information can be found at...

Keshwear
Keshwear. Remember the name; you'll be obsessed with it shortly. We chatted with the London-based designer about music, Myspace and making your imprint on the world. "I've been making clothes since I was young," starts London stylist/designer/dj/model and magazine fashion editor, Kesh, "When I joined Myspace I would get hundreds and hundreds of messages from people all over the world asking where I got my...

Mine
Boasting a collection of “wearable whims; artful, playful, energetic and elegant,” London-based label, Mine, is the creation of Aussie-turned-Londoner, Katherine Pont. The label exudes an intensely feminine appeal and is set to become a must-have staple for the global style-starters. Cool Hunting caught up with the 29 year-old to talk about frocks, family and accidental creations. What is Mine and how did it come...