Cool Hunting

Kameraflage by Josh Rubin

kamer.jpg

Taking advantage of the fact that digital cameras see a broader spectrum of light (i.e they see more colors) than human eyes Kameraflage takes digital photography to a new level. Engineering text or designs in these invisible colors into objects creates displays that are invisible to the naked eye yet can be seen when imaged with a digital camera. Potential applications include everything from clothing to billboards, and even movies.

via conor.info who's design is featured here.

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This entry posted on 27 July 2007 at 4:30 PM
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