Cool Hunting

Last week, at the Pitti Immagine Fashion Fair in Florence, Diesel wowed the style crowds with an impressive multimedia show. Using CGI technology, projected motion graphics of models and creatures from the deep created the illusion that they were moving together down the runway along with live models.

The show, entitled "Liquid Space," played with concepts of metamorphosis as strange hybrid forms of man, machine and sea creature appeared to float through space. Weaving their way around the actual models, these creatures transformed into animated models wearing the collection and then the clothes dissolved into millions of glittering fishes. The format and style of the traditional fashion show has been played with by many designers, but with this show Diesel moved into a new creative realm, combining fashion and 3D animation technology in front of a live audience.

The grand master of Diesel’s famously attention-grabbing imagery is Creative Director Wilbert Das and special effects were created by the Spanish CGI animation studio Dvein along with Danish multi-media production agency Vizoo. You can download the video here to see the spectacle for yourselves.