Cool Hunting

Lax(ative) Advertising by Phuong-Cac Nguyen

226217.outdoorbanheiro_brasil.jpg 226221.outdoorbanheiro_brasil.jpg

Call it ingenious marketing or just plain bad taste, but a company promoting its laxatives on a bus stop billboard on busy Avenida Faria Lima in São Paulo has incorporated toilet lids attached to the seats where bus passengers sit and wait to further drive home its message. Those innocently taking a rest while waiting for their rides on public transport unwittingly become part of the ad, which gives off the impression they’re sitting on a toilet actually waiting for, well, something other than the No. 2 bus line. Questions are being raised about this particular advertising method: Is it humiliating? Or funny? As one of the pictures shows and its respective caption says, some prefer to not take part.

Tools
Print
Email
Save / Bookmark
fShare Share
Permanent link
Sphere It
This entry posted on 11 May 2007 at 4:06 AM
previous entry
An Interview with Lori Nix
next entry
Guild
Related Entries
Advertisement
Soccer Urinal
We saw this one a while back, but with World Cup in full effect it seemed time to post it. Installed in select Brazilian pubs, the campaign takes the concept of captive audience a step further. A makeshift pitch is comprised of a small plastic goal and moth ball looking ball placed on the urinal's splash guard and is a component of the advert...
Paul Sika Photography
Cote d'Ivoire-based photographer Paul Sika created the environments in his wonderfully colorful and vibrant African series using actors and carefully staged sets to convey a powerful sense of social narrative and open the doors of imagination. The fashion and advertising photographer lets his ideas flow organically, but in the end his photographs are not left to chance. By creating a script and drawing sketches,...
Sergio Rodrigues x ClassiCon Furniture
Architect and designer Sergio Rodrigues is the latest gem owing thanks to the huge resurgence of interest in mid-20th century Brazilian furniture in recent years. Last month, ClassiCon, the German manufacturer of classic and contemporary design, launched a collection of nine pieces he designed. Under partnership with LinBrasil as the exclusive distributor for Europe, Asia and Oceania, ClassiCon's Rodrigues collection, which spans over five decades...
Estudio Manus: Peixe Collection
Estudio Manus' porcelain goods are hitting MoMA's Design: Brazil collection, but with keen foresight, the São Paulo duo is already making emphatic forays into other objects and furniture under the guise of its newest collection called "Peixe." With similar irreverence as their other pieces, like a porcelain cup with ears, this time they're proving they also work well building environments and in the architectural...
Recent Cool Hunting Videosview all Cool Hunting Videos
Advertisement
Advertisement
Recent Entries

J. Howells Werthman: We Are Making Plans


PhoneSuit MiLi Pro Video Projector


iPhone HP Calculators


Society6


Bedol Eco-Friendly Water Drop Clock


Context x Kicking Mule 1980 Hand Dye Jeans


Liquid Image Camera Goggles


Interview with Erik Madigan Heck of Nomenus Quarterly


Photographer Julia Fullerton-Batten