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Purest Cut by Lost At E Minor
Showcasing Australia's acclaimed independent designs for fashionistas across the globe, Purest Cut is an online boutique featuring labels including Alpha60, LIFEwithBIRD, Material Boy, Mjölk and Schwipe. Freeing cutting edge fashion from the racks of chic boutiques and casting designers into the global online fashion market, Purest Cut has detected a market shift in recent times and believes "the edge is the new centre." We agree and edgy is what Australian designers do best. Does that mean Australian independent fashion could become the new center?
This entry posted on 02 April 2007 at
3:52 AM
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Ku-ture
The Australian based Ku-ture is a new concept in online stores. It will specialize in one-off garments, accessories and jewellery with a focus on up-and-coming designers. They are currently on the look out for designers who would like to sell their wares on the site. It doesn't matter if you make stuff in your garage or are a fully fledged designer, as long as...
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Gorman has become one of Australia's most respected labels, not only for their sharp styling pieces that miss the fad boat staying stylish season after season, but also for their stand for eco-friendly and sustainable fashion. Recently launching their new organics collection, Gorman's winning even more green hearts with their vow to become a carbon neutral company within the next two years. This month...
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We recently checked out the launch of Sydney-based men's fashion label Jon Pumper, a fresh athletic range drawing inspiration from a fictitious character with "legendary status as a ladies man" who has been 'linked with nearly every high profile woman." Rather fittingly, the launch took place at Sydney's Deus Ex Machina, a motorbike shrine packed full of fast metal and retro moto-style threads, providing...
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Injury
Inspired by Fight Club, the "Sabouter" collection by Australian independent label Injury presents 80 pieces of mischievous vests, deep v-neck tees and trousers to arouse the gangster within during Spring/Summer 07/08. Perfect for those who prefer the odd misadventure after the sun goes down....
Inspired by Fight Club, the "Sabouter" collection by Australian independent label Injury presents 80 pieces of mischievous vests, deep v-neck tees and trousers to arouse the gangster within during Spring/Summer 07/08. Perfect for those who prefer the odd misadventure after the sun goes down....
Schwipe
Australian label Schwipe create luminous clothing that's too hip for hipsters and too chilled for chillsters but sits in somewhere in between. The label packs the momentum of tsubi/ksubi with the experimentation of Limedrop, and a blatant disregard for political correctness similar to Tight Knickers. They're the sort of well cut, finely styled threads that you'd wear to a Mystery Jets gig. Or a...
Australian label Schwipe create luminous clothing that's too hip for hipsters and too chilled for chillsters but sits in somewhere in between. The label packs the momentum of tsubi/ksubi with the experimentation of Limedrop, and a blatant disregard for political correctness similar to Tight Knickers. They're the sort of well cut, finely styled threads that you'd wear to a Mystery Jets gig. Or a...
All of the Above
The collective workspace of "a fashion designer, artist and screen printer with a retail space up front," Melbourne's All of the Above is designed with an open plan so visitors can observe and interact with the production of fashion, art and prints. The retail space also features the work of other like-minded brands; in the words of the owners "the goal is to have...
The collective workspace of "a fashion designer, artist and screen printer with a retail space up front," Melbourne's All of the Above is designed with an open plan so visitors can observe and interact with the production of fashion, art and prints. The retail space also features the work of other like-minded brands; in the words of the owners "the goal is to have...
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