Cool Hunting
The Brazilian outpost of Paris-based creative group Surface to Air just launched an impressive collection in their store from the post-graduate class of São Paulo’s FAAP, a renowned fashion design school in the city. Under the tutelage of their professor Jum Nakao, a respected Brazilian designer, eight students conceived and designed a collection that taught them not only about the details behind design itself but the entire process, from inception to final product in a store.
The resulting 30-piece line for women is limited and individually numbered. Each item began with a definitive structure, and students were encouraged to then fill in the spaces as they wanted. Pieces seem to literally burst from their constraints, and there are dresses that embody a marionette feel with adjustable straps. The budding designers were also pushed to think about textures in their design and to analyze how the inside and outside of their pieces “communicate,” as Nakao put it. So you’ll find tops with wide straps piercing going from one side to its reverse.
The designs are ephemeral and fluid, and with colors limited to only black, white and gray (with a hint of red threading as a “scar,” Nakao explained), they take on a simplicity that nevertheless defies convention. For more images go here.
Also on Cool Hunting: Surface To Air São Paulo Boutique

|
previous entry We Are All Photographers Now |
next entry Neco |
The reigning queen of plastic injected shoes, Melissa, is now set out to conquer the world with more designer collaborations and a global push. While the sneak peek at their summer 2009 line will get hearts beating with excitement, the bigger news is that it's making a push to capture more female suitors by pushing Melissa as a global brand with a soon-to-come online...
Brazilian designers are learning the importance of branding outside the apparel world. The limited-edition Band-Aids that Alexandre Herchcovitch (who already has a signature linens line in his pocket) designed for Johnson & Johnson and released a few weeks ago saw people practically looking forward to getting boo-boos in order to have an excuse to wear the stylish cut protectors. Now São Paulo designer Fabia...
Whether it's 10 or 50 already cramming your drawers, we know your addiction for t-shirts refuses to be abated. At least Fiat thinks so. As part of their strategy to stay on top of the automaker market in Brazil (in which they've been wearing the crown for several years), Fiat's been hooking up with national and international designers for seasonal runs of tees that...
Brazil's plastic footwear company Melissa, whose latest new collaboration was with none other than the Grande Dame of British fashion, Vivienne Westwood, is keeping it coming with some other exciting models in its upcoming Winter 2008 collection that deserve spotlights. It's proof in the plastic that the mania for their candy-scented shoes—much of them done in partnership with major designers—will once again go unrivaled....
While it might take a lot of je ne sais quoi to wear São Paulo clothing brand Amapo's fabulously bright, colorful inventions, the risk is worth the undivided attention. Partners Carolina Gold and Pitty Taliani came together in 2004 to design a collection based on exclusive prints with a twinge of beach-side sensibility, which has since become the brand's defining agenda and the stuff...
One of our favorite men's stores, Bblessing, just launched their brand-spanking new home line. These graphic absinthe spoons—the first pieces in the line—were designed by Surface to Air's Daniel Jackson in keeping with the store's interior, which was "very much inspired by my own abstraction of a fin de siècle Absinthe bar." For those unfamiliar with the absinthiana, the ritual of drinking the famed,...
