Cool Hunting
Adidas' new mi Innovation Center, an interactive retail space in Paris designed by Hamburg's Mutabor Design, brings full customization to the masses. Located on the Champs-Élysées, the flagship store integrates a fully computerized experience into a matte black interior.
With just a few steps walking and running on a catwalk-style scanner, foot and pressure sensors analyze shape, size and pressure points. Customers enter details like color and accents on a large touch screen. An interactive "virtual mirror" (recently on Gizmodo), allows the user to try on their personalized shoe (or any other shoe) without taking off their own. And last but not least, the new scan table picks up RFID technology embedded in the shoes to display specific product information.
Click here for a video tour of the store.
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