Cool Hunting
Years in development, Hummel Footwear recently received their new limited edition (2000 worldwide) 8.4 PIO FGX from the production warehouses. Creativity and technology infuses the new product, a culmination of the Danish athletic wear maker's recent re-branding efforts. Packaging design, sockliner technology (using heat to mold to feet), laser-etched goat skin uppers and an outsole designed with a combination of stud shapes—suitable for any pitch and also limiting injuries—makes the shoe a good choice for fashionable athletes looking for an alternative to more staid brands.
Footwear Department Manger Richard Kuchinsky, also of First Pullover, oversaw the development of this new boot and his upcoming new Directive Collective, a footwear and brand design consultancy group, is one to watch.
Find a store near you at Hummel.
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