Cool Hunting

In celebration of women's history month, Format Magazine #12 highlights some of the rising female stars out there making moves in urban culture, a traditionally male-dominated market.
Within the streetwear scene, it's rare to see a women's line that's not an extension of a pre-existing brand, but Gabriella Davi-Khorasanee of Mama (above right) founded one of the premier and only independent female street-wear brands. In Format, she comments on the struggle of being a woman in an industry full of men. A former lawyer who gave up the courtroom for fashion, Mama has focused primarily on tees thus far, but has recently expanded to cut and sew products and accessories, a collaboration with Bijules, and the Mama nail polish line. Check out and purchase some of her products at Mama
The issue also features in-depth interviews with Claw Money, Bijules, Blood is the New Black and chocolate-maker Alison Nelson, who collaborated with a variety of graffiti artists to design wrappers for her limited edition chocolate bars. Published online, check it out here.
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A deceivingly funny t-shirt from Kaws using his trademark Mickey Mouse-esque cartoon hands, it just about sums up the complicated set of feelings I have about New York City (and everything else) these days. (Also see Public School's similar expression of dueling emotions.) Available in black and white from We Sold Out for €65. via Highsnobiety...
It's hard for a t-shirt operation to define itself when it seems like everyone and their friend-who-dropped-out-of- art-school is printing their own line. That hasn't been a problem for Brooklyn's Death/Traitors, who recently added to their inimitable collection of loosely cult-themed streetwear. The spring line offers a healthy dose of satanic messages and roman numerals, with enough pyramids and all-seeing eyes to fill an...
If you're over tight jeans these days, then WESC's new 686 Raw Selvage Jeans are the way to go. Baggy, but not early '90s baggy, they're a medium-rise, straight leg pant with a more generous cut than super skinnies. Part of their premium denim line, the Japanese fabric (it's ring spun denim, produced on vintage shuttle looms with a handmade finishing process) features a...
Portland, Oregon-basedHecklewood is a streetwear label born from an obsession with fringe subcultures. Raised on a steady diet of art, pop culture, and punk, their collection draws inspiration from their youth in the '80s and '90s and the cultural happenings of today. Hecklewood and its two sister brands, Tanner and Off-set will be making their debut at the Pool Tradeshow 27-29 August in Las...
London-based clothing label Call of the Wild's upcoming autumn/winter 2007 collection looks very promising. The work of graphic design duo Kai and Sunny, the two have worked together since college handling everything from illustration and art direction for companies such as Nike and Levi's, but some of their best work comes from their very own label, Call of the Wild. For their newest collection...
Triko, a premium street-wear brand for the fashion conscious, recently launched their online retail store timed with the release of some spring/summer designs. Having had our fill of "all over prints" the "Blocked" pull-over hoodie (far right) is a refreshing departure while still holding good shape and geometrical patterns. The four-triangle structure comes together well, integrating the design into the seams for the front...
