Cool Hunting

Better known for their mountain bikes, Ellworth's The Ride is a new kind of street bicycle and the first to use the revolutionary NuVinci hub (originally developed by Leonardo Da Vinci in 1490). Instead of the complicated, hard-to-maintain derailleur systems, which drop chains, skip gears, and jolt your knees and lower back, the NuVinci continuously variable planetary (CVP) transmission utilizes tilting spheres to allow seamless pedaling gradients. The rest of the bike is designed with the same idea of producing a smoother, more comfortable and stylish ride. Dual adjusting handle bars allow a more customizable fit while the wide low profile wheels offer more traction and stability.
Made of an ultra lightweight aluminum frame, the limited "Signature" series (only 500 made) comes equipped with a useful headlight and and is available for $4000. Reserve yours here.
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