Cool Hunting

The first 500 creative types to hit the Bonds website and choose a pattern, color and print have the opportunity to design their very own pair of Bonds superheroes underwear. Recently launched at Sydney's Fringe Bar at the "Dancing in my Bonds undies" event featuring models from Australia's Next Top Model, the "Design your own undies" initiative from Bonds demonstrates an innovative appreciation of personalized fashion. Perfect for cheeky gifts, each piece is individually numbered and accompanied by a certificate.

As loud, colourful undies from Sydney's Thousand Reasons continue to turn heads in boutiques across the globe we're sure some of the more outrageous prints will be popular with those who jump in and design their own.