Cool Hunting

Schwipe
Australian label Schwipe create luminous clothing that's too hip for hipsters and too chilled for chillsters but sits in somewhere in between. The label packs the momentum of tsubi/ksubi with the experimentation of Limedrop, and a blatant disregard for political correctness similar to Tight Knickers. They're the sort of well cut, finely styled threads that you'd wear to a Mystery Jets gig. Or a...

Non-Fiction T-Shirts
We love the finer details of the Non-Fiction range. The girls tees are feminine and highly wearable, and feature visuals which are playful and mischievous. Even better, they're "designed and made in Australia using quality fabrics and union-based labour."...

Ubantu Clothing
Ubantu is derived from the Zulu word for humanity and promoting the virtues of kindness is the ethos behind this new girls streetwear label which was set-up by South African raised, Sydney-based designer Aimee Pezaro. The t-shirts in particular are amazing—vibrant, dynamic, and made for comfort. We like....

Young Lovers T-Shirt Giveaway
Our friends over at the hot Sydney-based t-shirt label Young Lovers have just launched their third collection of prints, which "celebrates the madness of midnight love and all that surrounds it." Made from the finest cotton and strictly limited to 100 of each, Lost At E Minor has two of the shirts to give away to randomly selected readers who leave a comment below...

Torso Tees
Torso is an Australia-based t-shirt label that selectively invites talented print and t-shirt designers to produce their visions with eight colors, special inks and top quality t-shirt stock. The designs are also offered up as free wallpapers should your desktop need some sprucing up for the New Year....

Jon Pumper
We recently checked out the launch of Sydney-based men's fashion label Jon Pumper, a fresh athletic range drawing inspiration from a fictitious character with "legendary status as a ladies man" who has been 'linked with nearly every high profile woman." Rather fittingly, the launch took place at Sydney's Deus Ex Machina, a motorbike shrine packed full of fast metal and retro moto-style threads, providing...