Cool Hunting

The opportunistic British design duo &made are taking their guerrilla marketing tactics back to the Milan Furniture Fair this year. You might remember us mentioning their inventive take on self-promotion at last year’s Salone. By offering a free taxi service between design venues for Milan’s party goers they managed to meet and greet many more influential people than they would have by politely sipping cocktails. Such was their success that they want to repeat the stunt albeit on a much larger scale.

This year it’s not just about &made. In an attempt to promote a broad range of British design talent they will have 20 design students in ten taxis ferrying VIP and Press around Milan. &made tell us, “The service will again focus on creating opportunities, with a considerable amount of invites sent to those in the design industry, including manufacturers, retailers, press and event organisers. Each student will have a portfolio of work in the taxi in order to capitalise on such a unique networking event, where they will have the opportunity to create contacts, exhibit work and experience the design fair.” &made are currently looking for support and sponsorship for this event. To find out more please contact Toby Hadden and Dave Cameron at &made.