Cool Hunting

Shaun White for Target
A couple weeks after watching him tear up the half pipe at the U.S. Open, I got the chance to meet with Shaun White for the first unveiling of his new line for Target due out this Fall. Shaun and his brother, Jesse, both super nice California natives, collaborate on all design projects including the White Collection for Burton. The same goes for the...

The Footprint Chronicles
While most companies are just getting up to speed with their green initiatives, environmental activism has been a core value for Patagonia since day one and is the driving force behind their recently announced web initiative, The Footprint Chronicles. Taking social and corporate responsibility one step further, the well-designed interactive site allows consumers to track social and environmental impact of specific garments. Offering unrivaled...

New Klaus Tees
Two years ago Klaus Industries proclaimed that 2006 was the new 1984. While the fledgling experiment of democracy is still fledgling, the Portland, Oregon-based company has expanded their line of irreverent and humorous wears. Aside from an update on that particularly ominous theme, these hand-dyed printed shirts extol the tough-guy Abe Lincoln and the need for some domestic humanitarian intervention. “Our shirts are intended...

Turn Nocturnal T-Shirts
Western Massachussetts-basedTurn Nocturnal design studio is the brainchild of designer Matt McInerney and his good friend Jack Strong. Busting onto the scene a few months ago with their best selling font driven "Huge Type Looks Sweet" t-shirt ( still a favorite of mine) they've since followed up with a few others, their latest is "Turn The City and is available, along with Huge Type...

Tretorn Wellie Wagon
For the next three weekends, squeezed between NYC's omnipresent hot dog and gyro stands, you'll find one vendor hawking a very different product. In collaboration with Scandinavian clothing and design store [hus], Tretorn will sell their wellies, sneakers, accessories and apparel from a custom built "Wellie Wagon" (pictured). The wagon is built from wooden boxes and will spend one Saturday in three different West...

Solid Gold Rags T-Shirts
by Valery JosephThe designers behind Los Angeles-based Solid Gold Rags are sparing us the search for the perfectly worn-in t-shirt with a new line of beautifully tattered tees. Screen-prints of pop-culture icons—French singers and muses Françoise Hardy and Serge Gainsbourg front two of the collection's pieces—the almost criminally soft shirts. Co-founders Perry Shimon, and Oliver Kupperhe seek to create quietly personal, everyday pieces that...