Cool Hunting
255 reopens its doors today (for private appointments) thru 11 February 2007 in celebration of the Air Force 1's 25th year anniversary. This time around you have the opportunity to design and purchase the Air Force 1 Supreme or Lux. Beginning 15 February 2007, the studio will reopen for online and referral card appointments with the AF25, Dunk High and Dunk Low.
Once inside you'll have the opportunity to work with 17 different materials, available in white and off white—bringing it back to the classic but with a 255 twist.
Nike iD
255 Elizabeth Street
New York, NY 10012
For appointments visit nikeiD
More exclusive photos and material details after the jump
The materials available include: Weave, Crinkle, Ostrich, Diamond Weave, Dodo Bird, Basketball, Iguana, Cross Hatch, Pig Skin, Crocodile, Smooth, Pebbled, Patent, Kangaroo, Nubuck, Suede and Real Deal.
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On a wave of rampant sneaker customization comes a clever and rather timely coloring book by Andrew Freeborn. The footwear fan has compiled his black-and-white drawings of classic kicks and is leaving it up to you to fill in the lines. If you can't quite afford to high-roll at the Nike iD Lab, dust off your crayons and create your fantasy pair from home....
The Air Max 180 pair that I designed during iD web site that I wasn't able to do at 255 is choose the stitch color. I definitely would have had 'dark cinder' stitching for a little added contrast....
It's hard not to see an advert for Nike's relaunched iD customization service. They're really blowing out the promotion, and with good reason-- the new version of the site is fast, simple, elegant and fun (rock on RGA!). Then, of course, is the fact that you can customize your shoes to fit your specific taste. Among the more intriguing promotions they're running are the...
Continuing to push the limits of sportswear innovation, the Zoom Victory Spike and Precool vest are two Nike products that impressed us when introduced at their media summit earlier this week.The Zoom Victory spike takes its design inspiration from the engineering of a suspension bridge, lending strength with minimal use of materials. (We think it looks a lot like a Calatrava, pictured via Lost...
With the Beijing Olympic Games just around the corner, it's only fitting that Nike release a pack of sneakers celebrating various Chinese Olympic Athletes from the past. Featuring traditional Chinese colors with some Olympic accents, I especially like the Air Max 1 version. Other silhouettes in the pack include the Blazer Low, Dunk Trainer High, Vintage Nylon Cortez, Court High Force and Wildwood90 Free...
The folks responsible for starting the whole limited-edition trend are at it again with the Nike Be True City Collection. Continuing to torture their customers with skinny releases, only be 86 pairs of each color will be available in seven select cities—New York, Los Angeles, London, Paris, Hong Kong, Tokyo and Rio de Janiero. After that you're gonna have to comb eBay. I haven't...
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