Cool Hunting
255 reopens its doors today (for private appointments) thru 11 February 2007 in celebration of the Air Force 1's 25th year anniversary. This time around you have the opportunity to design and purchase the Air Force 1 Supreme or Lux. Beginning 15 February 2007, the studio will reopen for online and referral card appointments with the AF25, Dunk High and Dunk Low.
Once inside you'll have the opportunity to work with 17 different materials, available in white and off white—bringing it back to the classic but with a 255 twist.
Nike iD
255 Elizabeth Street
New York, NY 10012
For appointments visit nikeiD
More exclusive photos and material details after the jump
The materials available include: Weave, Crinkle, Ostrich, Diamond Weave, Dodo Bird, Basketball, Iguana, Cross Hatch, Pig Skin, Crocodile, Smooth, Pebbled, Patent, Kangaroo, Nubuck, Suede and Real Deal.
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On a wave of rampant sneaker customization comes a clever and rather timely coloring book by Andrew Freeborn. The footwear fan has compiled his black-and-white drawings of classic kicks and is leaving it up to you to fill in the lines. If you can't quite afford to high-roll at the Nike iD Lab, dust off your crayons and create your fantasy pair from home....
The Air Max 180 pair that I designed during iD web site that I wasn't able to do at 255 is choose the stitch color. I definitely would have had 'dark cinder' stitching for a little added contrast....
It's hard not to see an advert for Nike's relaunched iD customization service. They're really blowing out the promotion, and with good reason-- the new version of the site is fast, simple, elegant and fun (rock on RGA!). Then, of course, is the fact that you can customize your shoes to fit your specific taste. Among the more intriguing promotions they're running are the...
The original Air Trainer (above left) debuted 20 years ago, but Nike finally unveiled the long-awaited update last week. Designed for the rigors of training and preparing for competition, the new Nike Trainer 1 (above right) is the lightest cross-trainer I've tried. Inspired by world-class athletes like Bo Jackson, who played both Football and Baseball at an All-Star level, the Nike Trainer 1 is...
One of the most well-respected pro skaters in the biz, Stefan Janoski finally got his own long-overdue shoe with Nike SB. In keeping with his relaxed, nonchalant skate style, the Zoom Janoski is a clean, comfortable and functional shoe. Nike's second signature model, it's a marked departure from their first—a Paul Rodriguez shoe which is more beefy and athletic-looking, again following P-Rod's skate style....
We recently caught the unveiling of Nike Sportswear's new 1 World AF1, featuring Hella Jongerious-designed Maharam fabric, at design shop Moss in New York City. The interpretation of the AF1 introduces a sneaker constructed of 100% wool felt textile called "Layers." We caught up with Michael Maharam, Principal of Maharam, and Nike's Global Design Director Jesse Leyva to gather some insights and opinions on...
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