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Hoopla by Ami Kealoha

hooplabk.jpg

The black sandpaper book jacket says it all. Who else but the famed Miami-based advertising firm Crispin Porter+Bogusky (CP+B) would create a cover designed to collect DNA for passing on to future generations? It's this type of wildly inventive thinking backed by a playfully ironic attitude that has made CP+B one of the most commonly recognizable names in the field over the last five years.

Hoopla, the new book that's the first to chronicle their success, is a comprehensive look at their award-winning work illustrated with full-color images of their campaigns, like Truth, Virgin Airlines and Burger King, that include text written by the firm about their approach. Supplemented by journalist Warren Berger's text and a how-to guide, the book is sure to win fans among both creative types and those just interested in the cultural zeitgeist.

Pick it up from Powerhouse or Amazon.

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This entry posted on 21 December 2006 at 3:43 AM
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