Cool Hunting

Taavo Somer's newly opened Freemans Sporting Club, which he runs with business partner William Tigerrt, is is a bit of a novelty in the New York men's fashion market. Located at the entrance of an alley only steps from Tigerrt and Somer's always-jammed restaurant Freemans, the shop seems a world away from its Lower East Side environs. Housed within the space are both an old-fashioned sportsman's shop featuring everything from all-leather bicycle seats to vintage survivalist guides and a tiled turn-of-the-century barbershop (offering haircuts, shaves, and beard trimming from one of the three barbers on staff). But the real centerpiece of the store is Somer's own line of ready-to-wear suits. Fashioned from vintage deadstock wool in three different styles—Slim, Standard, and Three Piece—these beautifully constructed suits come in a handsome fall palette of herringbone and flannel with touches like transparent gauze lining that shows off the needlework. Like everything else in this store, these suits don't cater to trends—this is menswear that's built to last.

Freemans Sporting Club
8 Rivington Street
New York, NY map
tel. 01 212 673 3209