Cool Hunting
Roddick vs. Pong by Josh Rubin
Seen in January during the Australian Open, this American Express ad is back for another round during the US Open. You don't have to be a tennis fan to appreciate Ogilvy's clever combination of live action and animation to show a real life game of Pong being played on the court by Andy Roddick. Further promoting AmEx cards, the ad shows the url stoppong.com which has an 8-bit style, tennis theme Pong game developed by Fuel Games.
This entry posted on 04 September 2006 at
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