Cool Hunting

One True Saxon by SummerSeventySix

Onetruesaxon-1 Onetruesaxon-2

We headed down to top British casualwear show To Be Confirmed last weekend, and every day this week, we're picking out our favourite finds.

While a lot of labels here turn to foreign cultures for inspiration, One True Saxon is proud to look at the mundane in everyday British life for ideas, unashamedly plastering huge pictures of a caravan all over its exhibit. It's the same with the clothes, and the brand's boxer dog logo is being used in increasingly clever ways. The standout efforts from the Spring/Summer 2007 collection were the neon hoodies, and not just because of the bold colors. Printed on the back are the exotic-sounding names of genuine boxer dog breeders like Hajema and Jopet, but in a style you're more likely to see human boxers wearing.

Elsewhere, there's a collaboration with London record label Heavenly on a range of t-shirts and some solid basics like camo shorts and military jackets. Right now, the most recent collection from One True Saxon is available at its GoodNorth website, where there's also a sale on.

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This entry posted on 03 August 2006 at 10:22 AM
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