Cool Hunting

MINI Motorby Billboard
MINI of BMW is using advanced technology to communicate directly with drivers through talking billboards called MINI Motorby. Instead of seeing billboards with the same mind-numbing casino ad, these boards feature a changing array of unique, personal and unexpected messages which are triggered by the MINI owner utilizing Radio Frequency Identification Technology (RFID)—the same kind used in passports and credit cards. The billboards generate...

Charles Cumming: The 21 Steps
"The 21 Steps" is a fast-paced, finely-tuned thriller that uses Google Maps to take the reader through the story's events. Written by British purveyor of spy thrillers, Charles Cumming, the story is told through Google's information bubbles with brief statements and images that take the reader from the streets of London to Edinburgh, Scotland with plenty of action and mini-cliffhangers along the way. "The...

Portrait Cufflinks
Individually modeled and cast in gold, silver, white gold or platinum, Eleven Forty Design's portrait cufflinks are the perfect diminutive homage to yourself, loved one, hero or pet. Send a picture or chose from their portfolio (options include Ghandi and Flash Gordon) and after a few weeks you'll be able to flaunt the unusual accessory. Cleverly, as cufflinks the mini sculptures are profiles that...

Sarah Lüdemann
Sarah Lüdemann is a German artist living and working in Cambridge, England. Of her work she says: "the connection point between all my pieces of work is the concept of identity. Initially I started exploring my own 'self' through traditional self portraits. But soon I started investigating the notion of the self-portrait in wider terms to find out where it starts and where it ends...

Tom Dixon: Beat Collection
Named "Beat" for their hand-beaten production method, Tom Dixon's series of lamps and vessels is quickly becoming an iconic part of his oeuvre. After years of working in relative obscurity, Dixon is now something like England's national poster child of design. From his massive light giveaways during London's design week to limited edition copper-clad chairs and private member's club interiors, the designer seems to...