Cool Hunting

David Saunders Fashion
David Saunders, a fine artist in a past life who previously dabbled in tees, has brought his impeccable eye for color to an industry still recovering from its excesses. And he pulls it off with aplomb. Placed in London's exclusive, Dover Street Market, his kaleidoscope collection manages to go beyond the youthful addiction with standing out, and makes fluoro impossibly sophisticated. It's an exciting...

John Smedley x Better Thinking: Luxury Redefined
Two years in the making and finally available this coming spring, John Smedley , the U.K. designer who's renowned for sourcing the finest garments with an eco and socially conscious approach, worked with Better Thinking Ltd. to make the perfect tee. In the process they reassessed their definition of luxurious garments and came up with the Luxury Redefined t-shirt. The fact is, you'll be...

Pencil Scarf
With nostalgic grade-school appeal, this cheeky Pencil Scarf from U.K.-based label Lazy Oaf is both in step with persistent surrealist trends in more haute fashion circles (like Marc Jacob's infamous deconstructed shoes last season) and with decidedly more lowbrow circles, like the Bacon Scarf. Sure to elicit smiles on the subway or on the street, the pencil's smirk and splash of pink eraser make...

Imaginary Foundation Sublimation Tees
by Kyle SmallOver at The Imaginary Foundation, the mysterious "Director" and others have been experimenting with t-shirt styles for a while now and the Sublimation series is a new process that makes for super detailed imagery. Using dye-sublimation, the tees can be highly decorative and imaginative; talk about wearing art to its fullest extreme. And what really makes these shirts unique is the fabric:...

Alternative Pima Scarves
Alternative is making an admirable effort in the ongoing battle over basic cotton knitwear primacy. Tne particular item we're enjoying is the Pima Scarf. Rarely considered a summertime accessory, this single-layer cotton scarf is light enough to wear on balmy July evening. At 88 by 16 inches, the on-trend neck wear is extra long, too, and wider than most. Incredibly soft, it can be...

S/S Friends Summer Collection
After years spent toiling behind closed doors in their Cobble Hill home, Brooklyn's S/S Friends released their inaugural clothing line this summer. The term "clothing line" itself may be limiting, however. Founded by a designer and musician, S/S Friends makes a point to pair their garments with other media, namely music. Take their Original Trunks (pictured at right) for example. The classic cotton shorts...