Cool Hunting
The new book titled Hoopla, full of dynamic images and insightful descriptions, is the first to fully deconstruct the freewheeling, visionary agency of Crispin Porter + Bogusky—the firm that brought a new meaning to thinking outside of the box by redesigning the box itself. USA Today hailed them as "the ad world's most talked-about agency" and Business 2.0 called them "the next big thing" as they launched the MINI car craze in America, took on Big Tobacco in the controversial "truth" campaign, sexed up Virgin Airlines, and put the sizzle back in Burger King. Now veteran journalist, Warren Berger who has tracked the CP+B phenomenon over the past decade, reveals the mystery behind the madness. Hoopla also includes practical advice on how to find and promote big ideas and generate excitement around them in today's increasingly cluttered world. Due out August 2006, pre-order it from Amazon ($45).
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Advertising Now. Online is an in depth look at how ads have evolved "beyond the banner." The second book from Taschen's series on advertising, it reviews some of the most compelling and effective ad campaigns found on the web. Profiles of successful ad campaigns from around the world by award-winning agencies, including Crispin Porter + Bogusky, Tribal DDB and OgilvyOne, among others, offer insight...
The black sandpaper book jacket says it all. Who else but the famed Miami-based advertising firm Crispin Porter+Bogusky (CP+B) would create a cover designed to collect DNA for passing on to future generations? It's this type of wildly inventive thinking backed by a playfully ironic attitude that has made CP+B one of the most commonly recognizable names in the field over the last five...
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