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JetBlue Story Booth by Josh Rubin
In order to tell the story of US domestic airline carrier JetBlue in a forthcoming web and tv campaign, JWT (their ad firm) decided to look to JetBlue passengers for content. New York based Mesh Architecture was tapped to create the physical Story Booth and Local Projects created the interactive experience inside the booth. The way it works is simple—walk in, tell your story and leave. The Story Booth is currently at the start of its 10 city tour in Rockefeller Center in NYC and will remain there through the weekend. From there it goes on to Orlando, Santa Monica, Oakland, Burlington, DC, Ft. Lauderdale, San Jose, Boston and Rochester. The schedule is here.
This entry posted on 28 April 2006 at
12:07 PM
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