Cool Hunting

A good t-shirt is hard to find, but Alternative Apparel (a clever(?) play on garment giant American Apparel) offer superior quality in a variety of styles and colors. Our product testers report that the material is softer than American Apparel and of seemingly finer quality.
First of all, they’re pre-washed so there should be no shrinkage. And the manufacturer boasts that they’re stitched to be extra strong.
And there’s plenty of styles and colors. We counted 20 varieties of women’s—and that’s just the short-sleeved shirts.
The site requires registration before you can view the prices, but a high-end t-shirt for a woman is around $24—about what you’d pay at an urban department store.
Oh, and they sell caps too. Plastic-mesh trucker caps and military-style “Fidel” short brimmed cap, if the whole militia-chic look is your thing.
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Nest introduces a line of limited edition artist tees to help benefit Art Start, a non-profit dedicated to arts education for underserved children and teens. The collection launched at the pop-up Wired store last Friday and participating artists include Joel Dugan (his characteristic nautically themed octopus design is pictured here), Jackie Gendel, Anne Hall, Martin Mazorra, and Scott Rosenberg and all tees are made using...
Handmade in the U.S. with organic cotton and benefiting Architecture for Humanity's Gulf Coast Project, the Alabama Builds tee is a win-win-win situation. An offshoot of the Alabama Project (the short-lived adventure in couture made from recycled materials by local seamstresses in Alabama) the shirt uses the reverse appliqué technique that the Project applied to basketball jerseys, dresses and shirts to much success. The...
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Harlem-based design house Maak Eebuh is launching their debut line of T-shirts "The War Series," aiming to provoke comment and build dialogue about the war in the Middle East. After working in costume design and high-end fashion at Yigal Azrouel, designer Jade Schulz started the line of limited edition tees earlier this year as "a brand whose artwork filters important issues of the moment...
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Coining the term "street organic," Sameunderneath is a Portland-based clothing line that started using Bamboo fibers in their latest collection. With a dedication to socially conscious goals, Bamboo's sustainability, natural anti-bacterial and non-allergenic functions, breathability and fade-resistance make it an ideal material. Sameunderneath uses a 50-50 blend of bamboo and cotton, a supple fabric that's slightly thicker and more luxurious feeling than cotton for...
