Cool Hunting

In 1999 SWISHNYC had a bestselling t-shirt: the "ShuttleMax" by Bill McMullen, a co-owner and the main designer of the store. As in so much of his art, McMullen had combined two aspects of popular culture for this: the space shuttle and his favorite running shoe.

Seven years later, the newest version of the ShuttleMax is being released. This time it's a limited edition vinyl 3D toy from Kidrobot, which comes in three different colors: lime, red and yellow. Basically, it looks as if the people at NASA were sneaker freaks and turned the space shuttle into a fine running shoe. Note the attention to detail, the bottom has a really great tread design.

Also, you can get a little space shuttle commander/astronaut (available separately). He's super cute! Sadly, there is no room for him to ride in the ShuttleMax.

There is a signing and release party at Kidrobot NYC today, 30 March 2006 from 6-8pm. 126 Prince Street (btw Wooster and Greene). See you there.