Cool Hunting

PRPS, the 3 year old denim brand, has become well known among denim connoisseurs for their attention to detail. Made from African cotton woven into denim on vintage Levis shuttle looms in Japan, their productions are small batch but super high quality—making PRPS products often sought, but rarely found. Denim quality is just the beginning though, their distressing and aging techniques yield beautiful results. With their latest line they've gone into even more detail by adding patches, embroidery and pen drawing. Don't worry, it looks much better than it sounds. Also exciting is that they're adding a new, slimmer cut to the line which was previously all about being baggy.

Many pictures after the jump.

These pics have been removed at the request of PRPS