Cool Hunting

Can a toy change the way we eat? That's the question the UK based socially responsible apparel line Howies is asking with their new chunky friend, Doh Boy. His strategy is educational—teach people how to make and eat healthy bread. He comes packaged in a bread pan with a simple, natural recipe for making the perfect loaf. Doh Boy also tells us that there's the same amount of fat in 3 slices of most bread as there is in an average candy bar. Howies is following the lead of various initiatives, including Jamie Oliver's School Lunches, to improve the quality of food for UK youth—something long overdue.

Designed by Wilfrid Wood and available here for £50.00