Cool Hunting
Kicking-off its fifth year, Yoko Devereaux, the Brooklyn-based downtown-slash-uptown men's fashion line, just opened its very own outpost, the first in the world to carry the complete YD collection. Located in Williamsburg's burgeoning South Side, the boutique will also offer H. Frederickson for women, jewelry by In God We Trust (another Williamsburg-based designer), and Cumming, actor Alan Cumming's line of bath and body products. An eclectic interior featuring an illuminated wall of past designs, vintage wallpaper, metal, wood, and exposed brick, along with planned photography exhibits and book signings, sets the stage for a new South Williamsburg destination.
Yoko Deveraux Store
338 Broadway (between Rodney and Keap) map
Williamsburg, Brooklyn
Wednesday through Saturday 12 - 8
Sunday 12 - 6
718 302 1450
Also on Cool Hunting: This Week in Refinery29 (21 October 2005), Designer Imposters, and Underoos for Big Boys.
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