Cool Hunting
New York's very first all-female sneaker boutique, Laces, opened yesterday in a sliver of a store on Nolita's Mott Street. The brainchild of Kicksclusive magazine founder, Louis W. Colon III, 26, the store caters to a growing clientele of women who want a shoe-buying experience more along the lines of male-oriented counterparts Alife and Nort than the mall-like retailers a few streets over on Broadway. A limited selection of exclusive and fashion-conscious shoes, monthly product launches and events, personalized customer service, and an atmosphere "that's not a boys club," as Colon puts it, make the new spot a standout among sneaker stores and neighboring Nolita boutiques alike.
Designed by his older sister, interior designer Jennifer Colon, the new space features spare lines, poured concrete, and subtle decorative touches like draped fabrics and mini-crystal chandeliers. Along one wall, inset shelving displays Nikes, Reeboks, and, a new women's series by Creative Recreation (an East Coast exclusive and currently only available for pre-order). Future lines will include DC Shoes and plans to collaborate with Pony. Over 30 pairs of laces, seasonal inventory for kids, and tees will complete the store's offerings and the opposite wall will feature artwork by women.
Open from noon-7pm Wednesday-Friday, Mondays and Tuesdays will be reserved for appointments only.
252 Mott Street (between Houston and Prince
New York, NY 10012
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