Cool Hunting

Store Wars
Remember the Store Wars, a short film by Free Range Graphics for the Organic Trade Association, spreads the word of the pro-organic movement in a humorous and timely manner. It's hard not to love TofuD2, Ham Solo and Chewbroccoli (my favorite)....

Higashiya Tea and Sweets
by Julie Wolfson Nestled between the shops and trees in Tokyo's tranquil Nakameguro neighborhood, Higashiya is a seasonal confection shop and tea bar selling traditional Japanese sweets in the setting of a rustic house. The brainchild of design firm Simplicity , Higashiya brilliantly integrates the old with the new. Known for adding modern twists to conventional crafts, designer and confectioner Shinichiro Ogata creates elegant dishes...

Newton Motion AW
Newton's sneakers are as close to running barefoot as a person can get. Much has been made recently of returning to the elemental movement of walking or running. The logic suggests that our bodily structure is best served when motion is as close as possible to its primal state (i.e. running while barefoot). Newton attempts to fulfill this role for casual and professional runners,...

Nuun Hydrations Tablets
Forget Gatorade. The sport drink of choice now comes in a dissolving tablet. Dropping the unwanted sugars that make Gatorade and other endurance beverages hard to swallow, Nuun delivers the electrolytes your body needs while lightly flavoring your water with a hint of lemon and lime, orange and ginger, citrus fruits and more. Assuming you can find safe water replenishment sources along your route,...