Cool Hunting

Nike Be True City Collection Update: Release Date and U.S Locations
Nike continues to keep us on our toes. The Be True City Collection has undergone some last minute changes and CH has all the insider info including release date and retail locations. If you want to represent your city, you are going to have to embrace a new color: New York - Pine Green (pictured above) Los Angeles - Orange Blaze (pictured left) Sao...

Suckadelic's Supervillians
I don't think that you can be any more niche than the Sucklord. He makes bootleg action figures, but unlike some who knock-off action figures, he updates well-known figures to suit his own evil needs. Perhaps you recall Gay Empire, the pink Storm Trooper that he released last year? If you missed that one, you have a rare opportunity to check out his new...

Miami Vice Ventilator Pop-up Store
Done up in a breezy spring colorway, Reebok's Miami Vice Ventilator is a fitting prequel to the warmer months. Timed to run in tandem with New York's fashion week, 150 pairs have been shipped from Japan to New York for an exclusive pre-release of the limited edition sherbert-colored sneaker. (The above photo is a Cool Hunting exclusive.) It will be available for one week...

Sneaker Pimps Pics
If you were unable to get past the log jam at the door to Sneaker Pimps, or if you just weren't in town, following are some pics from the event. The biggest so far, last night's NYC tour stop featured all sorts of crazy custom, limited edition kicks and an array of live performances....

Run Athletics Legacy
We got a sneak peek of the hot new Legacy kicks that will launch the footwear label, Run Athletics next month. Designed by Kevin Saer (Slanty Asian Eyed Rebel), the Legacy combines a vintage feel with modern materials. Subtle more high-end details include leather wrapping on the mid-sole and the rather unique suede front toe guard (click on the above images to zoom in)....

Alife Rebirth
Alife finally reopened last week next to sneaker sporting sister, Alife Rivington Club. The new space is smaller than their their original one on Orchard Street and this time around it's dedicated to selling its eponymous brand. With a tank full of Piranhas and an infinity mirror in the fitting room, the space is a fitting experience of the brand. More details at Refinery29....