Cool Hunting

McSweeney's, the youthful bi-coastal publishing house, is one of the more prolific enterprises out there, having put out dozens of books, a quarterly journal, and monthly magazine The Believer, all within the last few years. Not the least of their accomplishments is the non-profit 826 program that originated in their San Francisco space and offers writing workshops and tutoring for grade school-age kids. 826 has blown up with a branch in New York, and Los Angeles, Ann Arbor, Chicago, and Seattle outposts all opening in 2005.

Their success doesn't mean they don't need support and a few others, like comedienne Amy Sedaris, Daily Show correspondent Ed Helms, seem to agree. They're three of the models who will be wearing superhero attire (in keeping with the theme of 826NYC's Brooklyn storefront) at the October 20th show held in Manhattan's Symphony Space to benefit 826NYC. Designs by local luminaries, including Kenneth Cole, and Jack Spade, Behnaz Sarafpour, and Zac Posen, as well as a marching band, commentary by Sarah Vowell, and more, promise to make the night well worth the $25 cover. For $75, guests receive priority seating, a wine reception, and can bid on the fashions in a silent auction after the show.

Tickets are available here.