Cool Hunting

Theme, the new quarterly pan-Asian magazine just came out with their 3rd issue filled with the lush photos, unique content, and compelling profiles that made us fans in the first place. The brainchild of publishers Jiae Kim and John Lee, Theme's attention to detail shows up in extremely well-edited product pages, clean design, and stories you wouldn't expect to see in a glossy, like a profile of a Borneo tattooist and, in keeping with #3's topic, a piece called, "Skin Facts." Innovative concept-based spreads, like "Silhouettes," Second Skin," and "Sunday Morning" result in cohesive sections that feel fresh and full of potential and also break up the magazine nicely.