Cool Hunting

Alabama Builds Shirt
Handmade in the U.S. with organic cotton and benefiting Architecture for Humanity's Gulf Coast Project, the Alabama Builds tee is a win-win-win situation. An offshoot of the Alabama Project (the short-lived adventure in couture made from recycled materials by local seamstresses in Alabama) the shirt uses the reverse appliqué technique that the Project applied to basketball jerseys, dresses and shirts to much success. The...

Meat and Potatoes Heaven and Hell Tee
"Heaven and Hell" is a reversible limited edition t-shirt and print that's new from Los Angeles design and ad firm Meat and Potatoes. Created for a celebrity lounge at the 2006 Billboard Music Awards in December, the four remaining from the event will be auctioned to benefit Meals on Wheels today, 26 January 2007, at 4pm EST on Ebay. Each long sleeve tee features...

Maak Eebuh T-Shirts
Harlem-based design house Maak Eebuh is launching their debut line of T-shirts "The War Series," aiming to provoke comment and build dialogue about the war in the Middle East. After working in costume design and high-end fashion at Yigal Azrouel, designer Jade Schulz started the line of limited edition tees earlier this year as "a brand whose artwork filters important issues of the moment...

Sameunderneath
Coining the term "street organic," Sameunderneath is a Portland-based clothing line that started using Bamboo fibers in their latest collection. With a dedication to socially conscious goals, Bamboo's sustainability, natural anti-bacterial and non-allergenic functions, breathability and fade-resistance make it an ideal material. Sameunderneath uses a 50-50 blend of bamboo and cotton, a supple fabric that's slightly thicker and more luxurious feeling than cotton for...

EFCI's 2006 Collection
On the precipice of summer, Los Angeles-based EFCI has expanded its oft-imitated limited-run t-shirt line beyond its instantly recognizable lion emblem. New themes in the vintage cotton line include Bruce Lee and the partial wavy-haired profiles of Miami beauties. New zoology includes cobras, seahorses and geometric swans. In addition to screen-printing in gold and silver metallics on subdued grey and black, the tees also...

Alternative Apparel
A good t-shirt is hard to find, but Alternative Apparel (a clever(?) play on garment giant American Apparel) offer superior quality in a variety of styles and colors. Our product testers report that the material is softer than American Apparel and of seemingly finer quality. First of all, they’re pre-washed so there should be no shrinkage. And the manufacturer boasts that they’re stitched to...