Cool Hunting

Fast Company: Cool Runnings by Josh Rubin

Fastcompany Lofi

Cool hunters are more than just streetwise fad spotters. Here are three blogs from arbiters of cool that offer insights and inspiration for innovation.
BLOG: Cool Hunting
WHO WRITES IT: Josh Rubin, a former user-interface designer for Motorola, and his band of 10 contributors
WHY YOU SHOULD READ IT: Because drinking Pabst with hipsters at after-hours Brooklyn bars is exhausting. Instead, tap into the cool-kid consciousness by reading Rubin and his cohorts--classic cool hunters obsessed with gadgets, T-shirts, and of course, Puma and Nike. Although perhaps best suited for those in the fashion biz, Rubin's blog helps anyone tap into maven culture.
--Jena McGregor

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This entry posted on 29 September 2005 at 12:37 PM
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Cool Hunting sneaker freaks around the globe are taking their latest obsession online-- and discovering they're not alone. "Similar to any other topic, the Internet has helped spread communication more quickly," said Josh Rubin, founding editor of Coolhunting.com, a New York-based blog he began just over two years ago as "a running database of things I like. In the case of sneakers, news used...
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