Cool Hunting

CuteXdoom is a mod for the PC game Unreal Tournament 2003 that explores society's obsession with fabricated characters and all things cute, or kawaii. The goal of CuteXdoom is to become a member of the toy worshipping Yumi-Co cult and gain access to their temple by collecting enough toys to present as an offering to the robotic panda guru. (This sort of exploration of society's addiction to cuteness reminds me of Satoshi Kon's compelling anime series Paranoia Agent, which can be seen in the U.S. on [adult swim].) Anyway anime referencing aside, CuteXdoom was created by Yumi-Co, a collective of game designers, illustrators, sound artists and coders that was founded by Anita Fontaine. She worked as the art director and designer for this project and currently works for the Mobile Digital Commons Network in Canada. She is also participating in the Toytakeova exhibit this fall in Australia. I really could go on and on, but I'll end it with this last plug: also check out some of the locative media projects she's worked on: Ghost Garden and Global Heart Rate.