Cool Hunting
Burton Store NYC by Josh Rubin
Further proving Burton is as much about fashion as it is function, they've just opened a store in the heart of SoHo. Situated on the corner of Spring and Mercer, the store includes the full range of products from each of the Burton brands: Red, Anon, Analog, Gravis and of course Burton. The highlight is their 20 degree below zero testing room. It's a minimally decorated ice box with a mirror, window and some seating-- a perfect way to get a quick sense of how warm the gear really is. Stay tuned for some mountain trips and other events coming to the store this winter.
This entry posted on 19 September 2005 at
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