Cool Hunting

Heading to Amsterdam? Got a shoe fetish? Perhaps even with an inclination towards the extraterrestrial? Well, then check out the Shoebaloo store located at PC Hooftstraat 80. The interior of this designer footwear boutique was created by Meyer En Van Schooten. It's scifi interior not only looks the part, but also functions as such as well. The shop entrance is hidden behind mirrored doors that reflect the street. Once inside, the consumer is held within a rather sterile containment area (and all those lovely shoes!) with walls that connect seamlessly to the floor and ceiling. The retailor is able to change the atmosphere of the shop by adjusting the colors within. Cue the music! And let out that alien sex fiend hiding deep within!