Cool Hunting

WWD Fast: Fast Track. Blogger Josh Rubin Solves the Puzzle of Cool by Josh Rubin

Feature story:

Don't be put off by the name. Coolhunting.com isn't about digital image banks of edgy kids or data collected by scouts armed with digital cameras. It isn't about trend reports or demographic surveys, either. In fact, it's much more simple-- and effective-- than all of that in relaying the truly cool in everything, from a design experiment by Dutch artists, to the newest rising fashion star. So much so that its following now ranks daily at 25,000 visits for the site, updated as news hits Josh Rubin's and his team's radar...
Rose Apodaca

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This entry posted on 21 July 2005 at 12:56 PM
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