Cool Hunting

Nike Considered 2007
Considered, the sustainable footwear line from Nike, has moved in to their All Condition Gear group and will be introducing some rather innovative product as the teams join force. Always reliable for the scoop, Woody over at Sneaker Freaker has a great interview with Bob Mervar, Design Director ACG and Peter Fogg, Senior Designer about two new shoes that came out of the collaboration...

Nike Be True City Collection
The folks responsible for starting the whole limited-edition trend are at it again with the Nike Be True City Collection. Continuing to torture their customers with skinny releases, only be 86 pairs of each color will be available in seven select cities—New York, Los Angeles, London, Paris, Hong Kong, Tokyo and Rio de Janiero. After that you're gonna have to comb eBay. I haven't...

Nike Considered: Long Ball Lace
We've never had a problem getting behind Nike Considered's eco-consciousness, but there have only been a few styles that we'd actually, er, consider wearing. Following suit, new to the Considered family and taking a page from the Footscape series, Nike introduces the Long Ball Lace. With the looks of a deconstructed baseball, it's not really for me. But it's environmental cred is even more...

Nike Air: 3 Decades of Cushioning
I'm dizzy. As a celebration of three decades of Air cushioning, Nike is launching an all out assault on the senses of sneakerheads worldwide. Each of the 8 iconic AirMax models is being produced in 7 different colorway packs all dropping this weekend. I'll let the pros give you the overview and will just share my favorites. From left to right above, the AirMax...

Loomstate Vans
Here's a sneak peek at Loomstate's new line of Vans due out this February. Made using the same 100% organic cotton that they use to make their clothes (it's a blend of fibers from Turkey, Texas, and Kentucky that Loomstate engineered themselves), the shoes come in classic slip-on and high-top models (pictured) and they're lined in the same signature polka-dot fabric used for interior...

Sneaker Activism: Back to the Future Nike
Remember the Sports Illustrated), Adidas never chose to put the shoe into production. This week Al Cabino launched a campaign of his own to get Nike to produce the funky extra high tops worn by Marty McFly in Back to the Future 2. He has nearly 300 signatures at the moment and is pushing for more before presenting his petition to Nike. Even if...