Cool Hunting

Maharishi's Fall/Winter '05 Promo Shoot by Ami Kealoha

maharishifall1.jpg

Maharishi just doesn't quit. This time they add a bit of sly wit to fashion photography, dressing Warhol and Basquiat dolls from their 20th Century Artists Series in scale reproductions from their Fall/Winter '05 collection. Inspired by Christopher Makos' gender-bending Warhol photos, Maharishi tapped legendary stylist and friend of Warhol, Isabella Blow, to cross-dress the Warhol doll in the women's line. With the Basquiat doll decked out in the men's line, the campaign is intended to point to "the way we perceive our universe in terms of dualities." The result is a sweeping, humorous gesture towards art, fashion, and identity politics.

The new line is available worldwide in all stores that carry Maharishi, including their London flagship in Covent Garden at 19 Floral St. Call +44 207 494 7500 for international store locations.

Also, look out for an upcoming show of the photos by Schoerner at Maharishi's Churchill Gallery at their flagship store, as well as two new dolls in their 20th Century Artists line, graf legend Sharp and pop artist Keith Haring, that will be available on dpmhi later this year.

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This entry posted on 07 June 2005 at 6:42 AM
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