Cool Hunting

Nike iD Blogger Contest
It's hard not to see an advert for Nike's relaunched iD customization service. They're really blowing out the promotion, and with good reason-- the new version of the site is fast, simple, elegant and fun (rock on RGA!). Then, of course, is the fact that you can customize your shoes to fit your specific taste. Among the more intriguing promotions they're running are the...

Nike 1984 Tier 0 Olympic Pack
With the Beijing Olympic Games just around the corner, it's only fitting that Nike release a pack of sneakers celebrating various Chinese Olympic Athletes from the past. Featuring traditional Chinese colors with some Olympic accents, I especially like the Air Max 1 version. Other silhouettes in the pack include the Blazer Low, Dunk Trainer High, Vintage Nylon Cortez, Court High Force and Wildwood90 Free...

Nike Be True City Collection
The folks responsible for starting the whole limited-edition trend are at it again with the Nike Be True City Collection. Continuing to torture their customers with skinny releases, only be 86 pairs of each color will be available in seven select cities—New York, Los Angeles, London, Paris, Hong Kong, Tokyo and Rio de Janiero. After that you're gonna have to comb eBay. I haven't...

Nike Four Guardians and Tech Pack Series
I haven't bought a pair of Nikes in a long time, but new releases coming this fall, including the Tech Pack and Four Guardians series, have me reaching for my wallet. A collaboration with Horitaka (an apprentice of Japanese tattoo sensei Horiyoshi III), Nike SB recently announced the Four Guardians series. At the heart of both Chinese and Japanese mythology are four spiritual animals,...

Nike Considered: Long Ball Lace
We've never had a problem getting behind Nike Considered's eco-consciousness, but there have only been a few styles that we'd actually, er, consider wearing. Following suit, new to the Considered family and taking a page from the Footscape series, Nike introduces the Long Ball Lace. With the looks of a deconstructed baseball, it's not really for me. But it's environmental cred is even more...