Cool Hunting
New York Observer: [ ] by Josh Rubin
Josh Rubin, the Soho-based designer behind the Web site Josh Rubin: Cool Hunting, said that Pattern Recognition didn’t so much change his behavior or buying habits as it provided a "label" for his madness. Mr. Rubin said he experiences a "gut response" to logos.
"I’ll be razor-blading off a label and think, ‘That’s so Cayce Pollard,’" he said. "Like the other day, I cut out the embroidery of a logo off my snowboarding bag. It was just this small company’s name in cursive with a little swooshy thing, and it looked so bad, it just offended me."
Mr. Rubin’s personal nemesis is the revived logo Von Dutch, recently popularized by the likes of Paris Hilton and Justin Timberlake. "I’m not sure I’ve gotten physically ill or wanted to vomit … but I don’t understand it," he said. "It doesn’t resonate or make sense to me in any way. I definitely have the recoiling thing with Von Dutch."
...
Really the only way out of the brandosphere, said Mr. Rubin the coolhunter, is "buying your own goat. Or moving to Amish country."
by Maureen Tkacik
This entry posted on 24 February 2005 at
6:38 PM
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"ColorWare seems to have hit the market at just the right time," says Josh Rubin, creator and editor of the design Web site Cool Hunting (coolhunting.com)> Now that everyone has a cell phone, laptopp, and iPod, Rubin says, more people are demanding that their gear express their individuality. --Michael Joseph Gross download pdf...
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Whether you're after a one-off design for your new shoes or a pair of jeans, technological advances have made mass customization easier than ever. "Even big manufacturers like Nike are offering products that allow for personal expression," says 31-year-old New York designer Josh Rubin whose Web site, www.coolhunting.com, has become a style arbiter for fashionistas and urban hipsters. --John Bradley view site download pdf...
Whether you're after a one-off design for your new shoes or a pair of jeans, technological advances have made mass customization easier than ever. "Even big manufacturers like Nike are offering products that allow for personal expression," says 31-year-old New York designer Josh Rubin whose Web site, www.coolhunting.com, has become a style arbiter for fashionistas and urban hipsters. --John Bradley view site download pdf...
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Cool hunters are more than just streetwise fad spotters. Here are three blogs from arbiters of cool that offer insights and inspiration for innovation. BLOG: Cool Hunting WHO WRITES IT: Josh Rubin, a former user-interface designer for Motorola, and his band of 10 contributors WHY YOU SHOULD READ IT: Because drinking Pabst with hipsters at after-hours Brooklyn bars is exhausting. Instead, tap into the...
Cool hunters are more than just streetwise fad spotters. Here are three blogs from arbiters of cool that offer insights and inspiration for innovation. BLOG: Cool Hunting WHO WRITES IT: Josh Rubin, a former user-interface designer for Motorola, and his band of 10 contributors WHY YOU SHOULD READ IT: Because drinking Pabst with hipsters at after-hours Brooklyn bars is exhausting. Instead, tap into the...
Boston Globe: Design Blogs
Josh Rubin, the fellow behind www.Coolhunting.com, actually does live in New York, which retains its design-capital status even in the blogger age. He agrees with Pikus that a central effect of the design blogosphere has been to organize more information than was ever before possible. ''Prior to creating my website, any of these references were either bookmarked in my browser or torn out of...
Josh Rubin, the fellow behind www.Coolhunting.com, actually does live in New York, which retains its design-capital status even in the blogger age. He agrees with Pikus that a central effect of the design blogosphere has been to organize more information than was ever before possible. ''Prior to creating my website, any of these references were either bookmarked in my browser or torn out of...
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Cool Hunting sneaker freaks around the globe are taking their latest obsession online-- and discovering they're not alone. "Similar to any other topic, the Internet has helped spread communication more quickly," said Josh Rubin, founding editor of Coolhunting.com, a New York-based blog he began just over two years ago as "a running database of things I like. In the case of sneakers, news used...
Cool Hunting sneaker freaks around the globe are taking their latest obsession online-- and discovering they're not alone. "Similar to any other topic, the Internet has helped spread communication more quickly," said Josh Rubin, founding editor of Coolhunting.com, a New York-based blog he began just over two years ago as "a running database of things I like. In the case of sneakers, news used...
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