Cool Hunting

Drew Popple recently left the corporate design world to do his own line of T-shirts. Studio 8 brings an attention for comfort and detail together with hip designs that inspire me to plan my next vacation in the tropics. Here's what Drew has to say:

I'm a 24 year old Londoner and had been working as a t-shirt designer for a company in NYC when I decided to start my own company. I spent a few months trying to identify what made a good t-shirt and speaking to a bunch to get some views on effective design and strong images. I wanted to go back to basics and find out the history behind the t-shirt. I found that comfort and statement seemed to be the attraction of the t-shirt. Studio 8 is a combination of the best t-shirt fabric, the highest quality, most suitable inks, and hand-printed designs that are strong, original and represent the range of cultural influences that inspired me.